When I joined DSA I has no idea that it would lead to me rebranding four companies in two months.
The EA Practice was the first logo I created at DSA practice and is now my first ever piece of work to become a registered trademarked.
DSA enablement’s logo was terrible when I joined the company, I was able to create something we could be proud of and built this logo that also became the look for DSA Practice.
Edgarstewart’s logo was already established when I joined, but I had to completly remake it in a useful format, then build the brand around it.
The idea was that DSA practice would encompass the other companies and would be the way of selling all there capabilities and abilities.
The design was born out of a need to bring together all the companies in a beautiful way on the back of the business cards.
The business cards were great to create but what stumped me for a while was the back of the business cards.
The cards needed “a DSA practice company” written on the front and all the other companies on the back of the cards. To begin with, all options for the back, never looked beautiful.
The solution to this was the cubes and this lead to the creation of the new DSA logo.
For the advertising campaign we needed headed paper, I created these.
All this work eventually lead to the creation of the DSA group brochure, a way to promote the capabilities and portfolio of DSA practice.
The cubes also grow past there original "back of business card" roots and went front and centre.
