Since 2000 the company Interbrand rates international top brands for their current values, considering the individual brand profit and market strength at the same time. In our graphic we compare the performance of the Top-10-brands in recent years oat a glance. Especially the contrast between the biggest improver and the worst degrader indicates symbolically the generation change in the brands world.
German version: http://ixtract.de/portfolio-item/ixtract-best-global-brands