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I - Information
Film
After Effects
I - Information 1350x1080 / 25fps / Pro Res 422HQ
I – Information
"The more ordered something is, the less information you need to fully describe it"

In 1948, Claude Shannon used thermodynamics and entropy to create a new abstract definition of information, divorced from having to be about anything but rather studying the transmission, processing, extraction and utilisation of information itself. 
Information theory has since been used in multiple applications in theory and technology such as AI, cybernetics, the development of the internet, thermal physics and neural logy to name a few.

Behind the Scenes
Exploding eggs captured in camera at 938fps. Airguns were used to break the eggs, timing was key to get the eggs to break in synchronisation as a 10th of a second delay in real time equates to 3.75s in high speed.
Credits
Creative Direction & Production: Optical Arts
Edit & 2D: Miguel Wratten
Camera Assistant: Elliott Lowe
I - Information
207
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I - Information

The more ordered something is, the less information you need to fully describe it" In 1948, Claude Shannon used thermodynamics and entropy to cr Read More
207
4.1k
18
Published: