College Project.
Final Project for Web Design 2.
My task was to critically analyze the problems of the existing website of my client; Levi’s Malaysia; to redefine its target audience and goals, followed by a new proposal of concept and fill in the experience void to fulfill the pressing needs of its target audience.
The idea and concept is to create a well-designed website that is able to deliver content in a well-structured manner as well as keeping the brand identity of Levi’s intact.
I’ve decided to make the website an electronic commerce site as there are numerous advantages and benefits of shopping online compared to conventional shopping. For the design, I’ve decided to base it around how the Levi’s shop is styled like, which utilizes wood and jeans texture. This is to preserve the brand image of Levi’s, as they have a rugged, western and timeless look.
Home page for the website. The user can see updated news on the front page, along with other content.
About the company, Levi’s Strauss and what they stand for.
About the history of Levi’s and how the blue jeans came to be.
Shows different sizes for jeans and also teaches the user how to measure themselves.
Shows different types of jeans with a short description so that the user will be more informed about the differences between the style of jeans.
A list of all the skinny jeans for women.
Detailed product page to purchase specific jeans, in this case, High Rise Skinny Jeans, Bright Light.
The user can read about all the recent news and events hosted by Levi’s here in detail.
EXPERIENCE THE WEBSITE HERE:
(note that only the 8 pages above are accessible)
For the design, I’ve decided to base it around how the Levi’s shop is styled like, which utilizes wood and jeans texture. This is to preserve the brand image of Levi’s, as they have a rugged, western and timeless look.
