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We create the paper versions of some famous Playstation Heros as a teasing phase for the promotion of the new PS Vita's Game "Tearaway". A video … Read More
We create the paper versions of some famous Playstation Heros as a teasing phase for the promotion of the new PS Vita's Game "Tearaway". A video game in which the hero is a paperboy performing into a whole paper universe. During 8 days, a new hero was posted every day on Facebook, announcing it has turn himself into paper and that it will be soon our turn. The last ones were the Tearaway heros inviting us to come to the Paris Games Week for a special event. Read Less
Published:
Agency : TBWA\Paris
Client : PlayStation
Creative Directors : Philippe Simonet
Art Director : Alice Mounoury
Copywriter : Danaé Bilheude
Account Manager : Mounir Bekkouche
Illustrator : Yves José Malgorn
J-8 – KRATOS de God of War
 
J-7 – SACKBOY de LittleBigPlanet
 
J-6  – HELGHAST de Killzone
 
J-5  – SLY COOPER de Sly Cooper
 
J-4  – NATHAN DRAKE de Uncharted
 
J-3  – COLE MACGRATH de InFamous
 
J-2  – JOEL de The Last of Us
 
J-1  – RATCHET de Ratchet et Clank
 
Jour J – Révélation avec IOTA & ATOI de Tearaway