这是为野格利口酒在清吧酒馆中制作的一款海报。清吧没有舞池，没有高分貝活動显然不适合一款网过度包装的红排派对酒，和商业宣传上野格利口酒的浮躁不同，而事实上此酒拥有着和浮躁外皮下完全不同的温厚特性以及历史内涵。野格其实是一种【工艺非常复杂】而且精细的【药材利口酒】。品牌本身【具有故事性】且【历史悠久】。从古至今，野格都是一款凝聚了人情和匠心的饮品，是值得被认真品尝的酒。野格的属性使其具备了新的市场可能性，我把调性锁定在了文化感，故事性以及仪式感上。野格的神鹿形象同时满足这些调性，并且能符合一定程度上清吧的优雅格调。
复古作为野格历史的基调也很符合此海报的主题，我选择具有文化感的字体来突出氛围，并且用复古包装的撞色配色来给人在昏暗酒吧眼前一亮。半隐的鹿头突出该酒的神秘属性，传达给消费者优雅和充满野性的感觉，并剔除浮躁无趣的网红元素，提升野格的价值。
This is a poster for Jägermeister Liqueur in a sober bar. There is no dance floor, no high decibel music, and obviously no place for an over-packaged party drink. Different from its current slogan, Jägermeister is a German masterpiece with long history, and the spirit of craftsmanship and. Jägermeister is actually a [very complex] and delicate [herbal liqueur]. Jägermeister is a drink that is worthy of being savored because of its uncompromising standards.
I chose a cultural font to highlight the atmosphere, and used the retro color scheme of the packaging to give people a brighter look in the dark bar. The semi-hidden deer head highlights the mysterious attributes of this drink, conveying a sense of elegance and wildness to consumers, and to enhance the value of Jägermeister.
