Easy Bake Oven
Ad Campaign
Senior Capstone
Spring 2021
History
Started in 1963 by Kenner
Girls 8+
Mimics the times
Toy of the year in 2003
Strategy Statement
Easy Bake Oven is a working toy oven that inspires kids to express their creativity through baking.
Product Personality
sweet, cheerful, creative
Target Market
children ages 8-12
Tag Line
bake, play, eat
(repeat)
Campaign Designs
Packaging
Poster
Cook Book
Book Mark
Mall Advertisement
iPad App Pop-Up Ad
YouTube Channel
Roughs & Other Ideas
