An exciting new visual identity for the Massey University Graduate Exhibition ‘Exposure’ that we created to represent the diversity of the design and arts disciplines and these coming together in one showcase. We wanted the identity and its extensions to incorporate the students and their work process, as well as giving them more ownership as to how they are portrayed to the industry and wider public. 

A selection of students from the different disciplines will be photographed to be used as backdrops to the transparent vinyl triangles. These will contain images of their work space, the tools they use and some of their final work. They can then be arranged in the shape of our logo or randomly layered to create an interesting, dynamic pattern that fits within our visual identity.

The invitation for the ‘Exclusive Preview Evening’ will be a template available to students
so they can personalise both the image and the message and then target specific industry members themselves. This will be inserted into an envelope that shows the visual identity of exposure in its window and allows the receiver to get a preview of the image inside. 

By personalising your own invitation, industry members will get a feel for the person who’s inviting them and show a diverse range of possible work they might see.