RED BULL BC ONE
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About

About

Power vs. style - an international b-boying contest offers plenty character inspiration to drool upon. Mate Steinforth and his Berlin Breakers de… Read More
Power vs. style - an international b-boying contest offers plenty character inspiration to drool upon. Mate Steinforth and his Berlin Breakers designed and produced this fly announcement trailer in 2011. Watch the 2012 DC version now. Read Less
Published:
There is a lot to this project that the final spot did not show. Over time the characters, the look and the location changed quite a bit. I really enjoyed the itterative nature of this project even though it nearly drove me mad at times. Have a look at how the project and especially the characters evolved over time.
 
As with all my work at Sehsucht I was fortunate enough to work with some crazy talented people. Check the credits for more information about them.
 
 
C r e d i t s :
 
Client: Red Bull GmbH, Austria
 
Agency: Kastner & Partners, Frankfurt
Creatives: Thomas Gessner
 

Music & Sound Design: Michael Fakesch