FRET NOT
FRET NOT is a social campaign about workplace sexual harassment for men. One may think that workplace sexual harassment only happens to women due to the huge media coverage and emphasis on them as victims. However, that is not true; men can be victims as well.
With young men ranging from 14-26 years old as the target audience, this campaign adopts a two step approach: Educate and Empower. Viewers will be educated through the poster. They will gain access to the website, which contains the interactive storytelling, through the QR code in the poster. The interactive storytelling is where the empowerment begins.
Click on the link below to enjoy a full experience of the interactive narrative:
Credits:
Jon Lee as Player/Victim
Frederick Lee as Perpetrator
Nur Athirah Annissa Bte Jumain as Female Colleague
WARNING: The interactive story may trigger unpleasant experiences. Viewer's discretion is advised.
Poster
Interactive Storytelling (Website and Motion graphic)
