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adidas STAN SMITH MYLO™
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adidas STAN SMITH MYLO™
STAN SMITH MYLO™ – MADE WITH NATURE

For adidas Sustainability, FIELD.SYSTEMS directed the visual identity for a global innovation launch: combining Ultra High Resolution Drone photography with bespoke CGI Artworks, and footage shot in the secret labs, to tell the story of STAN SMITH MYLO™: the reinvention of an icon and the innovative process steps involved in producing a world’s first shoe that’s Made With Nature – Mycelium.

The STAN SMITH MYLO™ concept shoe is a pinnacle exploration into creating products that are truly Made With Nature – using Mycelium, the complex latticework of underground Mushroom fibres.

A collaborative journey with adidas Sustainability to define a new visual language – future-positive metaphors for an evolving world, and a circular future.
Innovation
Pioneering innovations made possible through partnerships with Mylo™, a sustainable alternative to leather and Bolt Threads™, a biotechnology company committed to creating next generation advanced materials.

A more renewable alternative, an ‘unleather’ – made from mushrooms that has rapid growth and scaling capabilities.
Regenerative Design

Taking inspiration from nature, from something that was billions of years in the making – Mycelium, in a resource constrained world, offers a glimpse into the future of material innovation: an End to Plastic Waste.

New Metaphors: For the Known and the Unknown
Understanding innovation – how fast-growing mushrooms can transform into a durable material – was our starting point:

The process steps of spawning, growth, harvest and process are transformed into new metaphors, and future-positive aesthetic – without giving away the secret recipe.

A Multi-Media approach to identity to convey science, nature and humanity – the known and unknown.
adidas STAN SMITH MYLO™
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FIELD SYSTEMS

adidas STAN SMITH MYLO™

For the reinvention of an icon, we created a multi-media visual identity, blending ultra-high-res drone photography with bespoke CG + shoots from Read More
366
3.4k
15
Published:

Creative Fields