Our objective of this project is to reduce the number of suicidal tendencies by teenagers.

 

 

 

Based on our research, one of the reason teenagers try to kill themselves is because they are stress with the burden of studying, especially if their parents having a very high standard for their children.

 

A lot of parents think they know what is the best for their children, and they put a very high expectation on their children, it's okay actually, but some children might not be able to reach their parents expectation.

The worst is if their parents become so fears and angry with their children. It will make their children stress.

 

The problem is, most of parents believe that by having a very good grades means it will lead their children to reach success. But actually in this education system there's other stuff other than science or maths can lead their children to success. In example art, music, cooking.

 

 

 

Our target audience are parents, especially with toddler.

We aim them because we hope it's still early to remind them not to do the wrong thing, which is forcing their kids studying something they don't like with their child.

 

 

 

How we going to tell our message to them is by creating a mini game.

Where parents can still be a parents and having full control of their virtual kid.

The challenge is to make this kid become successful. How? By choosing the right thing to study.

 

The key of winning this game is by applying the balance life for their kid, and by take care of the clue from their kid of what they like.

 

Every different options that you give to your kid will give different kind of result at the end of the game.

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This microsite will be promoted through ad banner and newsletter.

 

For the ad banner, we are doing a leaderboard size ad banner, where user can interact with it by moving their cursor to left or right.

 

The idea of this ad banner is:

User will see a story of child eating books and trophies by moving the cursor.

When it reach the end, suddenly the brain of the child showing up, and it's cracked because the child have been forced to study something that he doesn't like.

 

At the end, we'll make our message obvious by put our message there:
"Every kids got their own limitations"

"know what they want..."

 

And the last animation is the logo of beFrienders which is will link user to the microsite.

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and we are also doing a newsletter promotion for some people that subscribe to beFrienders Malaysia.

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video walkthrough for the game