The Life Store: For generations, The Goodwill store has been the place where Americans donate almost everything: clothes, books, furniture, cars, but there is only one thing they haven’t been able to donate at there: ORGANS. So, for the Organ Donation Month, Donate Life California decided to team up with the biggest donation center in US to give to Californians the opportunity to donate life in more than 25 cities.
Advertising Agency: Casanova Mccann / USA
President/CEO: Ingrid Smart
CCO: Elias Weinstock
Chief Strategy Officer: Will Pierce
Executive Creative Director: Marco Munoz
Creative Director: Juan David Arboleda
Director Of Digital Operations: Jonathan Lackey
Copywriter: Marco Rosales
Art Director: Maria Moro
Content Creator: Matt M.
Senior Designer: Jonathan Ramírez Ceballos
New Business Assistant: Mae Mullden
Business Affairs: Ann Davis