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    The big idea wasn't in the graphics, but in the actual structure of the packaging. We decided that the pack should open along its longest side, c… Read More
    The big idea wasn't in the graphics, but in the actual structure of the packaging. We decided that the pack should open along its longest side, contrary to conventional crisps packets. This means the pack remains exactly the same size, but the opening is extended by a whole two inches, so proper big-handed men can actually fit their hands into the packet. Read Less
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Whilst Interning at BTL Brands a concept to make McCoys Man Chips more 'Manly' packaging.