BOS ICE TEA : A SPOT OF TEA TO SAVE THE BEES
The Earthwatch Institute declared bees the most important living species on this planet. This is concerning because, bees are on the endangered species list yet still responsible for the growth of 75% of all of our food.
The cause of their dwindling population is largely due to rapid urbanisation – creating pollution in every form, high-density traffic and further distances to the hives. Bees need to travel against these odds to collect the pollen that supports the health of both fauna and flora.
The South African rooibos plant is also one of the plant species that depend on the work of bees, and is the main ingredient for BOS Ice Tea – an organic and natural ice tea made with wild-grown rooibos. The brand needed to step up, and do their part in protecting bees and educating future generations on the importance of a healthy eco-system.
We created “A Spot of Tea to Save the Bees” – a sustainable packaging design that helped educate people on the importance of bees.
We took our standard 6-pack carton, and redesigned it to include pop out flowers. The flowers where inspired by local flora and was printed with special UV ink and bright colours to attract the bees.
People could pop out the flower, place it on an empty can and add a spot of tea to the top.
The flowers became refuelling stations for the bees, feeding them with our natural and organic ice tea. Plus, it was super simple to use.
We created 3 bespoke boxes for 3 of our most popular flavours. The design was inspired by local flora as well as the way bees see the world. The printing technique replicated the way actual flowers look to a bee, with bright and vibrant colours, along with specially coated UV inks to create a bullseye to attract and guide a little bee.
The packs contained all the instructions and educational information needed. Each flower easily popped out of the carrier pack as a perforation, and contained a small debossed indent which held the perfect little “spot of tea”.
