OATB Visual Identity
Motion Design // Visual Identity // Print
School Project // 2022
As part of our school assignment, we were tasked with creating a visual identity and an website for the Economy Highschool in Zlín. The logo was inspired by the city's history and features simple shapes, with the letters "O" and "A" being dominant. I wanted to differentiate the visual identity from other economy schools, so I opted for bold colors and modern, simple typography. I also focused on making the visual identity versatile so that it could be used across a variety of media, from print to website.
