Starting in the Summer of 2008, I was approached by a civil engineering / hydrology engineering firm in Weatherford, TX named NAVE Engineering. The organization has operated for nearly 20 years and had not established a logo or a reliable website.

 

I met with the client and was given a large amount of flexibility in the design. The original concepts were to play on the rhyme between NAVE and wave and the color blue and the fact that their primary business was hydrology engineering.

 

In the Fall of 2008, we had come down to four final logo possibilities. After a month of negotiation, the owner changed his mind and said that he never really liked the Wave/Blue direction I was taking the logo design. I had asked several times and he said he was fine with it, but he just never felt it was ”right”.

 

The client then said that what he really wanted was something that utilized the rose-point on a compass. Since all engineering diagrams are required to have a compass on them to show North, then that compass could be his logo.

 

After 6 months of working, in the Summer of 2009, a final logo was presented to the client for their consumption.

 

The idea behind this logo was that the NE was for Nave Engineering and the N was on the North-Point on the compass while the E was on the East-Point on the compass.

 

Eventually, business cards, letterhead, and envelopes were created with this logo.

The logo was used until the company was sold in the Spring of 2011.