One Of A Kind | South African Reserve Bank

  • 299
  • 28
  • 0
  •  
    We were tasked with communicating the launch of the Mandela banknotes 
    to our rainbow nation, both urban and rural, rich and poor. Nelson Mandela is renowned 
    for the colourful African shirts that he wears, particularly those with distinctive patterns. 
    Taking our inspiration from these shirts we created a distictive look that paid tribute 
    to this great man. Using this design element enabled us to create a visual identity system 
    that was used across our entire campaign.
     
  • With the help of AMI Collective, we created four beautiful illustrations of Mandela's life.  
    These were brought to life in a animated television commercial.
  • Design Entry Board