Interior Hunters l Rebranding

我们来说说

室内与鹿的故事

- This is a story of the "Interior & Deer" -

【相信設計 I Interior Hunter品牌重塑】

Interior Hunters是本地的室內設計品牌，但除了提供一系列的室內設計服務，最重要的是“連接“。但所謂的連結並不是指我們刻板印像中的傳承或者深淵文化，它連結的是一種永續經營的商業模式，它連結的是一個美好的生活儀式。他們提供了一個透明化的平台給所有經過篩選的設計師，讓客戶與設計師可以產生一個“對的連結“。因為品牌相信，只有對的頻率才可以讓生活變得豐盛，用生活美學去建立方寸之間的關係，這裡是360° 室內設計平台，這裡是生活的始點，這裡是Interior Hunters.

Celebrating life with interior design.

從對的室內尋覓生活的豐盛。

An ideal interior design is an insight to your vision and open a new horizon. We believe in cohesive thinking, integrate beauty and function in design. We bring together the most dynamic interior designers under one roof and build houses that bring people together where they call home. We have always taken pride in our meticulous design and designer-customer matching. This is a 360° interior design platform, where life begins, this is Interior Hunters.

Celebrating Life with Interior Design.

Interior Hunters之前的形象也是以鹿為主，因為鹿是一個合群的生活模式，也是美的象徵。所以在品牌再塑造我也延用了同樣的形象，加入了“相聚”和“組成“的動感。顏色方面也用了森林大地色去帶出空間或活力，彷彿在一片無際的森林裡看見了鹿在裡頭跳躍。該品牌規劃大概用了三個月的時間，從概念方向、品牌識別系統、品牌動畫與網站，慢慢地建立品牌的形象。但這形象畢竟只是一個開始，只有抓緊品牌的核心理念，不斷產生對的連結，品牌才不會隨波逐流。

The previous image of Interior Hunters was also inspired by deer, because deer is a gregarious lifestyle and a symbol of beauty. So I used the same idea in the rebranding, adding the concept of "togetherness" and "grouping". In terms of color, the forest green and earth tone is also used to bring out space or vitality, as if seeing a deer jumping inside an endless forest. The brand planning took about three months to slowly build the image of the brand from concept & direction, brand identity system, brand animation and website as well. But this rebranding is just the beginning after all. Only by grasping the core concept of the brand and continuously producing the right connection, the brand will keep glowing after then.