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Skittles - Rainbow Bath Tub
Skittles is crazy. We love crazy. Our assignment was to create instore promotion but with a twist. This was in a time where offline-online mix was something new in this region so we wanted to create idea with this mix in mind. Our crazy rabbit was on a quest. He started in biggest shopping malls and stores with very small bucket full of Skittles. His life goal was to bath in the Skittles and he was not quiet about it.  With Facebook engagement public could determine how grandious this bath will be. With every new fan bucket became larger, bucket became little tub, large tub...his final goal jacuzzi full of Skittles. How Facebook status changed so did his presentation in a stores. Rabbit in the end got his life dream, kids lots and lots of free Skittles and Facebook page grew in a day to day basis without any online budget involved. Skittles is crazy. We told you at the start.   
 
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Skittles je lud. Mi volimo ludo. Naš zadatak je bio kreirati promociju u trgovinama, ali na jedan drugačiji način. U to vrijeme je mix offline i online kanala u našim prostorima bio na začetku, pa smo naravno odlučili se baciti u koštac. Stvorili smo bizarnog zeca s još bizarnijom misijom. Njegov životni san je da se okupa u Skittles bonbonima. Svoju misiju je započeo u najvećim trgovačkim centrima i trgovinama. Doduše sa jednom malom kanticom bonbona kojom se poljevao po glavi. Na Facebooku smo mu dali šansu. Svaki novi fan je pomicao granicu na skali i povećavao njegovu kupku. Pa je od male kantice, stigao na kantu, lavor, malu kadu, kadu do finalnog cilja....Jacuzzi. Sve promjene na Facebooku su direktno utjecale na samu promociju u prostoru, jer kada bi se prešla granica za novu kanticu, mi bi ju istog trena zamjenili na terenu. Zec je na kraju ostvario svoj san, klinci su se najeli hrpu besplatnih Skittles bonbona, a Facebook stranica je narasla za tisuće fanova u samo par dana bez uloženog novčića u oglašavanje. Skittles je lud. Rekli smo vam to na početku.
Skittles - Rainbow Bath Tub
4
484
0
Published:

Skittles - Rainbow Bath Tub

Skittles - Rainbow Bath Tub
4
484
0
Published:
Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives