Detailor is a conceptual store in Sofia, offering unique designer gifts.
To attract the attention of bypassers to the store, we created an outdoor, exaggerating the irresistible effect of its products. We placed our print in a classic citylight, but behind what seemed to be broken glass (quite safe to the touch) - as if someone broke it and stole the gift from the box. The headline supported the broken glass and strengthened the effect of the visual.
Bronze winner in Out of Home category at FARA Advertising Festival 2013
Concept and Art Direction: Emanuela Belovarski
Creative Director: Anna Stilianaki
Created at Ogilvy Sofia