Below you can see the logo developed for the new brand (and family-owned startup business) Simple, as they opened their new stationery shop in Zipaquirá, Colombia. They wanted something playful, bright, that would capture attention and look fun and interesting. The color palette was selected to appeal both to school kids, through the bright colors, and to other clients through the heavy use of neutral colors and breathing space surrounding it. 

To let everyone know the brand was starting we developed a discount voucher to be printed with a QR code and handed over to certain clients. we also cleared a header with a service summary to be used across different platforms as a digital flyer. 

Here are some pictures shared by the brand of the final logo, on the signage of the shop entrance and their branded items such as mugs.  

Thank you Simple - Centro de Soluciones for allowing us to co-create with you this new beautiful concept and help with the first steps of your branding and getting your project out in the world. 

Client credits & shoutout: Simple - Centro de Soluciones and its wonderful founders Gladys, Alexandra and Katherin.