My Type of League
Design of a personalized Typography for the Lega Calcio Serie A
Work Flow Presentation
For the final project of my master’s degree in Communication e multimedia Design, I decided to connect some of my passions: typographic composition, brand identity and the world of football. 
In order to strengthen the appeal and notoriety of the Italian football league, I understood that the presence of a strong coordinated identity, curated in all detail, up to the typography of names present on the players’ jerseys, was of utmost importance. 

The objective of this task was therefore to give life to a typographic character that would be exclusive to the Italian football league, able to communicate and best represent the rich history of typography in our country, whilst at the same time respecting the characteristics and necessary conditions in order to guarantee readability and visibility in the dynamic environment that is the world of football. 
In order to reach the objective, I worked on the base structure of the two characters most present in Italian tradition, Bodoni and Centaur, going ahead and modifying their shapes, in order to render them even more dynamic and captivating, in line with the context in question.
My Type of League
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Fabrizio Abate's profile
Fabrizio Abate

My Type of League

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Published: