收藏聖稜線的美！雲霧繚繞中的地方創生設計
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一個關於觀霧國家森林地方創生品牌
A brand of placemaking about Guanwu National Forest Recreation Area.
A brand of placemaking about Guanwu National Forest Recreation Area.
「原森霧」有原住民、森林與濃霧之意，「mogiri」即為泰雅族語的觀霧。
The brand name “mogiri” has been derived from the following distinctive local elements of Guanwu in Taiwan: Indigenous people, forest, and mist
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認識觀霧 / 六條森林步道 / 台灣特有原生種
About Guanwu / Six Forest Trails / Taiwan Endemic Species
本創作從觀霧國家森林遊樂區出發，結合人文、地理特色，繪製出富饒的自然生態、景觀，重新塑造觀霧森林園區的視覺，運用設計力實踐觀霧的地方創生，讓更多人認識觀霧的地方價值。
Taiwan’s "Guanwu National Forest Park" is a famous tourist attraction. This place is nurturing diverse natural ecology. We have designed a variety of promotional products to recreate a new brand concept for "Guanwu National Forest Park"..
透過造紙工具，將再生紙漿材料混入觀霧落葉製作明信片，並將關於其樹種的視覺插畫呈現於外層封套上，具尊重自然、永續發展意涵，推廣腳下的生態亦可成為手邊收藏。
Through papermaking tools, recycled pulp materials are mixed into the fog and fallen leaves to make postcards, and visual illustrations of the tree species are presented on the outer envelope, which has the meaning of respecting nature and sustainable development, and promoting ecology can also become a collection.
觀霧園區內的台灣特有種植物設計一系列的郵票，更具收藏價值。
We will also design a series of stamps to increase the collection possibilities of Taiwan's unique plants in Guanwu Park.
觀霧互動式月曆
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依照園區內六個步道海拔高度做12個月的編排，在最高的步道將聖稜線的景色一覽無遺，透過設計的互動性，可以使遊客增加對於觀霧地理的認知。
結合觀霧當地原住民栽種的椴木香菇，設計出創新的包裝，成為觀霧品牌伴手禮。
The innovative packaging of the shiitake grown by the aboriginals was designed to become the brand souvenirs of Guanwu.
觀霧國家森林遊樂區
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宣傳影片
Campaign Video
獎項 Award-
2021全國技專院校專題競賽_商品設計類群 | 第一名
Communication Arts 2021 Design Competition | Shortlisted
2021美國CA設計獎 | 入圍
設計團隊 Design Team -
陳宇琪 Yu Chi, Chen - 主視覺設計統籌、插畫設計 / 莊正芸 Jeng Yun, Juang - 插畫設計 / 洪郁婷 Yu Ting, Hong - 手冊編排設計
魏思宇 Si Yu, Wei - 編排設計、影片製作 / 李宥潔 You Chieh, Lee - 包裝設計 / 張靜芬 Jing Fen, Chang - 包裝設計
指導教授 Advisor -
商耀元 Yao Yuan, Shang / 楊朝明 Chao Ming, Yang
