DStv is South Africa’s largest pay TV service. DStv Now is the company’s online streaming service, yet many customers aren’t aware of its features—including the important fact that it is available as an app.

So, how do you tell people that DStv Now is available as a mobile app and educate them on its many benefits, in an entertaining way? Solution: we built a world of charming ‘app characters’ who live in our fictitious consumer Lindi’s phone. We then introduced these quirky characters (and our audience) to DStv Now: the best app to happen to you.