INTELLIGENT GOURMET
Intelligent Gourmet is a health food cafe in Tampa FL. They offer made-to-order dishes, meal plans, and pre-made grab and go options. The shop is owned and operated by a small family team, and before this project they were doing most of the design in-house.
Although we were doing a rebrand, one of our hurdles was that their team would still need to modify and make changes to a number of items by themselves in-house. This was due to the nature of their constantly changing menu, specials, and grab and go items.
To accomplish this, we kept all of the labels and menus fairly simple and flexible, and the templates are easy to edit. This allows for anyone on their them to make updates if they need something done quickly.
The rest of the branding is fairly neutral other than the pop of orange. We did this to let the colors of the food shine through, and highlight their use of super fresh, locally sourced ingredients.
