We came up with a storyline using the Hero’s Journey Archetype, because it is the foundation of so many myths. We looked for things that inspired us, that were psychedelic without being clichè, and that would make for a cohesive story. In the end, inspired by Jules Vern, Georges Méliès, and countless nautical illustrations, we decided the ocean’s mysterious qualities made the perfect setting and we set about storyboarding the experience.
We knew we wanted to use a combination of projection mapping and lighting to create an immersive storyline in the space, and we wanted Rickie to shoot at several targets that would progress him through the story.
We traveled to DC to visit the location and captured a bunch of measurements and photos of the space. Using these photos, and advice from golfers about distance, height and hole size, we devised a layout for the elements in the room and started sketching out what they would look like. We spent extra time on the silhouette of each target so we would have a room filled with interesting shapes.