We came up with a storyline using the Hero’s Journey Archetype, because it is the foundation of so many myths. We looked for things that inspired us, that were psychedelic without being clichè, and that would make for a cohesive story. In the end, inspired by Jules Vern, Georges Méliès, and countless nautical illustrations, we decided the ocean’s mysterious qualities made the perfect setting and we set about storyboarding the experience.
 
We knew we wanted to use a combination of projection mapping and lighting to create an immersive storyline in the space, and we wanted Rickie to shoot at several targets that would progress him through the story.
We traveled to DC to visit the location and captured a bunch of measurements and photos of the space. Using these photos, and advice from golfers about distance, height and hole size, we devised a layout for the elements in the room and started sketching out what they would look like. We spent extra time on the silhouette of each target so we would have a room filled with interesting shapes.
Here are a bunch of photos of the build out process, almost all of these were taken by Aaron Rogosin
Inside the Uline Arena
Mapping the Projections
We used three different projectors and a ton of intelligent lighting
Before Rickie showed up, we had a couple other golfers try it out. No one except Rickie was able to complete the mission.
Dan Cohen and Gabe Shaughnessy, collectively Lumenal Code
The moon served as the narrator, guiding Rickie through the challenges, and taunting him a little too.
Our geek fort - the installation used multiple computers in sync.
Endless geekery
The sea creature challenge required Rickie to drive the ball into the creatures gnashing mouth.
The island challenge required Rickie to hit the ball into a tall flower.
Two different ipads served as our controllers.
We used VDMX, MadMapper, TouchOSC, OSCulator and Ableton Live to run the installation. The animations were created in Photoshop,. Illustrator and After Effects.
Grant Davis, aka VJ Culture, was our technical director.
Red Bull produced this short video from the event:
Here are a bunch more photos of the concept illustrations we did, and some screen shots of the final animations.
This was one of the very first concept illustrations
Our storyboard
An early concept for the sea creature
Since we are based out of Portland, OR, most of the mapping was done using photos of the space before we even arrived.
An early flower concept
The flower we ended up going with for the first target
Some island concepts
An island lighting concept
An island animation concept
Robotic plant concepts for the island
Vectors of the first two challenges
A still from the sea creature animations
A still from the sea creature animations
A still from the sea creature animations
A still from the sea creature animations
A still from the island animations
A still from the island animations
A still from the island animations
A still from the island animations
A still from the island animations
The creature's giant Eye that opens underwater once the first challenge is completed
concepts for the creature's gnashing mouth
The sea creature 
Rickie had to hit the ball into the creature's mouth for the final challenge
Aaron Rogosin was the face (and voice) of the moon. We motion tracked his movements and applied them to the moon.