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The Fun of Driving Goes Digital Hyundai N

DFY® 디에프와이
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content strategy copywriting Hyundai Motor Hyundai N marketing analytics performance marketing social media social media marketing


The Fun of Driving Goes Digital Hyundai N

Hyundai N, a small yet mighty team of high-performance models engineered to be fun to drive. The Hyundai Motor sub-brand began with motorsport, climbing the ranks before releasing its key models beginning in 2017—the i30 N, i30 Fastback N, and Veloster N. While these high-performance road models already had fans offline, it was time for D.FY to take the brand digital.

Launching brand channels for Instagram, YouTube, and on the Hyundai N website, we established and developed Hyundai N’s digital brand identity with end-to-end channel management, including: design, video, copywriting, paid media, and performance management.




content strategy copywriting Hyundai Motor Hyundai N marketing analytics performance marketing social media social media marketing
content strategy copywriting Hyundai Motor Hyundai N marketing analytics performance marketing social media social media marketing
content strategy copywriting Hyundai Motor Hyundai N marketing analytics performance marketing social media social media marketing
content strategy copywriting Hyundai Motor Hyundai N marketing analytics performance marketing social media social media marketing
content strategy copywriting Hyundai Motor Hyundai N marketing analytics performance marketing social media social media marketing
content strategy copywriting Hyundai Motor Hyundai N marketing analytics performance marketing social media social media marketing
content strategy copywriting Hyundai Motor Hyundai N marketing analytics performance marketing social media social media marketing
content strategy copywriting Hyundai Motor Hyundai N marketing analytics performance marketing social media social media marketing
content strategy copywriting Hyundai Motor Hyundai N marketing analytics performance marketing social media social media marketing
content strategy copywriting Hyundai Motor Hyundai N marketing analytics performance marketing social media social media marketing
content strategy copywriting Hyundai Motor Hyundai N marketing analytics performance marketing social media social media marketing
content strategy copywriting Hyundai Motor Hyundai N marketing analytics performance marketing social media social media marketing



Client : HYUNDAI N
Agency : DFY®

Project Manager : Erin Bai, Subin Kim
AE : Subin Kim, Bomi Kim, Hyeryeon Roh, Julianne Pak, Jeongeun Oh
Art Director : Lily Niu
Design : Jiyoung Song, Gihun Park, Gwanghoon Yang, Jieun Jeong, Sunyoung Yoon, Isak Jung, Heeone Kim
Motion Graphics : Semin Jang, Heejung Hong
Copywriter : Jessica Jones, Dana Melanz


TODAY’S CREATIVE for TOMORROW’S COMMUNICATION. 
DFY® COMBINES DIGITAL STRATEGY WITH EMOTIONAL DESIGN TO PRODUCE CREATIVE SOLUTIONS THAT MAKE A DIFFERENCE. 
DEFY THE CURRENT™ ©2K21







The Fun of Driving Goes Digital Hyundai N
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DFY® 디에프와이's profile
Seoul, Korea, Republic of

The Fun of Driving Goes Digital Hyundai N

Hyundai N, a small yet mighty team of high-performance models engineered to be fun to drive. The Hyundai Motor sub-brand began with motorsport, c Read More

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