EVENT BRANDING
A B O U T T H E P R O J E C T
Entropia is a series of live events that seek to explore the experience of music combined with visuals. Experimentation was one key concept. But above all, the element of surprising and unexpected combinations needed to be presented through all the brand system.
The events are curated by Born! Music and take place at the Etopia art and technology centre in Zaragoza.
The events are curated by Born! Music and take place at the Etopia art and technology centre in Zaragoza.
C H A R I S M A
Talking to Eduardo from Born! Music we understood that Entropia's audience should be wider than that of other electronic music festivals. We needed to give it more of a pop character to appeal to a broader spectrum of spectators. This is why we decided that the different ingredients that would make up the identity: typographies, colour and compositions, should have a powerful visual charisma. As a secret sauce we also created a library of icons that you can download here as a font.
At the end of the process we managed to create a coherent framework to communicate all the events of the Entropia cycle. As an anecdote I can tell you that the logo is directly inspired by the banana stickers that my youngest son sticks all over the kitchen.
* experiences in visual → music.
