A social enterprise with the mission to enhance the quality of life for disadvantaged minorities in rural Vietnam, Cooplus provides assistance in sustainable agricultural practices as well as product distribution.

In bringing their products to the urban consumer, Cooplus aimed to help farmers secure their economic well-being. However, in order to stand out in this highly competitive market, Cooplus needed a brand identity that could encapsulate its values and touch the consumer’s heart.

Scope of work:

- Brand Story & Strategy

- Visual Identity

- Packaging Design

- POSM Design
Talent: Ikigai