Roasters Alchemy - Drip Bag Coffee

•

Alchemy-inspired Speciality Coffee
Drip Bag Coffee Packaging

// Inheriting the sprite of the ancient alchemy, Roasters Alchemy shares the endeavour to perfect their coffee.

Aligned with Roasters Alchemy’s magical, dynamic brand image, graphics around the theme “expressive transformation” are developed for the drip-bag coffee packaging. The playful, detailed drawings centred on medieval alchemy reveal the secret to a cup of good coffee.

The match of black kraft paper and silver foil stamping of drawings adds solid texture to the packaging and brings out industrial chic. The hybrid illustrations of alchemists’ tools and coffee making machines fully cover three sides of the box. One may enjoy the coffee along its fascinating making journey. Each type of coffee bean comes with a distinctive sticker of its colour, for coffee lovers’ easy association to a great variety of quality beans.

// Roasters Alchemy 以煉金術比喻其對精品咖啡的執著。

旗下的濾掛式咖啡的外盒設計承繼品牌魔幻多變的形象，插畫取「活現轉化」為題，以中世紀煉金術為軸，細緻奇趣呈現咖啡從零變為杯中物的過程。

包裝採用質感厚實而輕盈的黑色牛皮坑紙，配合燙銅插畫，帶出穩重格調的工業風味。插畫把煉金工具及咖啡機器合二為一，融合並連續覆蓋盒的三面，客人品嚐咖啡時也可從包裝欣賞其煉製過程。盒的封貼分了六種不同顏色，以辦別各款咖啡豆，使客人一目了然。

—

Design Director: Woody Chau

Art Director: Can Chan

Graphic Designer: Rita Leung, Grace Yip, Ada Chor

Photography: Rita Leung, Alice Wan