Romeo Rossi | Italian Gastronomic House

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Packaging, Logotype Design, Web Design & Development, SMM, Catalogue Design

About the project

“Romeo Rossi is a progressive and developing Italian company, a true connoisseur of Italian cuisine and the most colourful of the Italian culinary brands. We are not just a manufacturer, but a tireless seeker of new modalities, ingredients and flavour combinations.”

2021 | Packaging Design

Logotype design

The logo is based on Italian motives and brand values. The colours endlessly resemble the flag of Italy and are also the main colours of Italian cuisine. It is subtle, concise and meaningful.

We created a brand image that reflects the traditions of Italian cuisine, but at the same time look modern and appealing to the target audience.

As a result of a continuous visual exploration and intense communication with the client, we designed a new logo concept: two “R” letters overlapping and forming a shape of an Italian flag. Sophisticated and thin yet remarkable contrast shapes create a high-class feeling.

Packaging Design

The packaging design gives a high-end feeling and sets an expectation of high quality.

We have developed unique illustrations to reflect the main ingredients of the product. The illustrations are one of the most valuable elements in packaging design, so consumers can immediately understand what they are buying.

The design of the labels is reminiscent of the columns, which is a reference point for the city of Verona, where the Romeo Rossi brand was born.