Mitel - Ryder Cup Sponsorship Promo
The brief here was for a 30 second promo, designed to be shown on big screens at the Ryder Cup, Mitel being one of the sponsors of the event. It was a little tricky since the promo had to deliver its message with or without sound - a voice over script was written but the promo had to make sense without it. VOIP Telephony is not the easiest concept to explain in 30 seconds, particularly when you can''t rely on a VO but I think this does the job well.
The brief here was for a 30 second promo, designed to be shown on big screens at the Ryder Cup, Mitel being one of the sponsors of the event. It was a little tricky since the promo had to deliver its message with or without sound - a voice over script was written but the promo had to make sense without it. VOIP Telephony is not the easiest concept to explain in 30 seconds, particularly when you can''t rely on a VO but I think this does the job well.