7 Diamonds has been a long-time client of Digital Operative when they asked us to help them create a better customer experience for their ecommerce touch point. 7 Diamonds was not only inspired by the dynamic nature of refreshing their fashion ecommerce website, but also improving upon the interaction points embedded throughout the customer’s experience. The main issues to solve were:
 
• Maintain their digital brand experience
• Improve the filtering features for categories
• Maintain a dynamic, detailed product-level view
• Enable a flexible experience for customers on their desktop as well as on their tablets