Intel and McAfee teamed up with the San Francisco Giants to promote their TMI campaign. Giants' fans were encouraged to tweet tips or examples of TMI to win an Ultrabook with a custom Intel/Giants skin and McAfee anti-virus software. Pass along cards and digital screens were used to promote the sweepstakes.
Black Giants laptop skin
Tan Giants laptop skin
Fans could interact with the Ultrabook and were encouraged to tweet for the chance to take it home.
Giants fan who won the Ultrabook and McAfee software.
promotion screen in the @Cafe
@cafe promotion screen
McAfee pass along card handed out to fans to promote sweepstakes.
Fan recieving cards from McAfee employees
