K o e n i g s e g g
F r o m p a s s i o n t o p o w e r.
Sweden is a country blessed and built with world-class engineering. The country’s fighter jets have always been at the forefront of technological development. Sweden’s transport industry has long been synonymous with exceptional quality and safety, whether trucks, busses, passenger vehicles, or even the many small, specialist engineering companies working with the tuning and building of world-class rally cars.
It was against this backdrop that a young Christian von Koenigsegg followed a dream and launched his own car company in 1994. His sole mission: to create the perfect Supercar.
Twenty-five years later, the company stood in front of a well-needed update. We updated both the corporate identity and the communication at J.design. We’ve been delivering pretty much all from the CI (incl. new logotype and symbol, to a bespoke font and pattern, to use in the communication and the cars) to shop-concepts show stands, merchandise, magazine design, and much more. A truly remarkable and fun project we couldn’t be more proud of.
A n e w b r a n d t y p e f a c e
