2013 UNIVERSITY OF LEEDS - Copy advert project
Copy & Editing : Sameer Prabhu
Music : Receives - Keith Kenniff

Excitement triggers various bodily changes and with the simplicity created by today's technology we are lucky to capture these moments as we see them. 

Apple in particular has considered this human need to document what is seen on a daily basis and created its products around this. 
 
Each feature, be it on the iPhone, iPad or even Photobooth on an Apple PC is used  everyday to capture photographs and share what consumers have seen and wish to share with their peers through social networking, which is a way to document what you currently are looking at or are experiencing. We have greatly stopped talking about what we had seen the other day and instead have it captured for everyone to see and share leading to a chain of smiles.
 
I believe in the way Apple designs its products ever since I first saw the magnetic Apple charger pop out from a notebook for the very first time, which is such a simple yet important feature. 
This video is entirely inspired by the ideology that Apple follows - Amplify human ability.


PS : I imagined this with animation around the words nevertheless I am working on that. 
Please do leave your comments.
Thank you!!!
Apple TVC
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Sameer Prabhu

Apple TVC

Apple TVC
1
205
0
Published: