Flux refers to a continuous occurrence: change. The Flux Africa is a digital agency transforming the African space. Their mission is to drive positive flow and changing effect thus bringing ideas to reality. They work with African businesses helping them elevate.
They wanted a brand identity to help position themselves as an eccentric agency - daring and fluid with a touch of Africa. For this, the logomark centers round the African map with digital lines changing direction at a point like they are in a "field" to signify their willingness to adapt to new technology and solutions for their clients. This is complimented by a custom logotype which gives off a bold and techy feel.