SEAT IBIZA ST introducing a sexy station wagon
WHEN SEAT INTRODUCED THE FIRST IBIZA STATION WAGON INTO THE DUTCH MARKET, THE KEY TASK WAS TO SHOW POTENTIAL OWNERS HOW THE NEW SEAT IBIZA ST COMBINES DESIGN WITH SPACE AND IRRESISTIBILITY WITH PRACTICALITY.
directed by André Maat
THE DUTCH COULD WIN A BRAND NEW IBIZA ST BY SIMPLY TELLING SEAT WHY THEY SHOULD OWN ONE, IN A DO-IT-YOURSELF BANNER:
Mark & Rodg respect: Ralph Edelstein (concept&copy) Maarten van Huijstee (strategy)
 
 
 
 
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SEAT IBIZA ST introducing a sexy station wagon
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SEAT IBIZA ST introducing a sexy station wagon

What if... we asked the target audience to make the banner campaign for us?
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