Ad Age Young Creatives Cover Competition
THE BRIEF : Today, the struggles continue, yet agencies and marketers have evolved quickly to keep up, developing new ways of working and proving just how agile and inventive they can be. With this in mind, for this year’s contest, we are hoping to look further, into the wild beyond, and explore where evolution will take the industry next. We want you to imagine what Ad Age’s cover will look like ten years from now. What will be captivating advertisers and marketers’ attention in a decade, what will the agency of the future look like, what will be the biggest trend in marketing, what will be advertising’s most difficult challenge?
CONCEPT : The rate at which technological and medical advancements are being made today, the biggest trend in the near future could be the integration of a microchip into the human body. This chip would be embedded in the human body to monitor and record their health data. With the decline in the number of doctors and an increase in the number of nutrient deficiencies in us humans, an invention like customised capsules could be the need of the hour in the next 10 years. These capsules, synced with the microchip in the human body could work in accordance with what the individual needs in terms of nutrients and release that specific nutrient into the body.This not only tackles nutritional deficiencies but also, in a way reduces medical waste, hence making it sustainable. Additionally, in a World 10 years from now, with the help of AI and AR, advertising agencies will be smaller in size but definitely smarter and more efficient! They are likely to focus on creating a positive impact by disseminating positivity about new technological inventions like this new capsule invention and making the general population feel comfortable trusting new inventions.
