MTV GROUPHUG
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About

About

Blobs cuddling in a group hug, colouring the grey scenery more and more in pastels and neon with each tender touch, welcome the viewer to a brand… Read More
Blobs cuddling in a group hug, colouring the grey scenery more and more in pastels and neon with each tender touch, welcome the viewer to a brand new series of international MTV idents starting April 2nd, 2012 around the world (except in the U.S.). Read Less
Published:
This was a special project for us, as we where approached by MTV directly to design a world and bring it to life. The warm and cuddly theme was jut about the right thing during the cold winter to make us glow. I spend quite some time during the initial phase, designing characters and setting the mood for the spot. 
 
As with all my work at Sehsucht I was fortunate enough to work with some crazy talented people. Check the credits for more information about them.
C r e d i t s :
 
Client & Lead Creative Direction: VIMN MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti 
Associate Creative Director: Anna Caregnato 
Art Director: Scott Bendall
Executive Producer: Cristina Mazzocca
Producer: Beatrice Cardile