For this project I had to design wine labels for a red and white wine on theme of "the joys of staying home". I needed to use compelling visuals to convince consumers (aged 21-39) that it's better to buy a bottle of wine and enjoy it at home, rather than going out. 

I came up with the names Lazy Day Chardonnay and Self Care Syrah. I used these names to propel my inspiration.

Self Care Syrah is inspired by the desire to only focus on yourself, basking in the relaxation of face masks, bubble baths, and alone time. This wine label highlights a calming, cool toned color palette with hand-drawn illustrations and an offset color-fill to emphasize it's personal qualities.

Put your feet up and bring some snacks to compliment a healthy glass of Lazy Day Chardonnay.This wine label depicts the perfect lazy day, and is the epitome of not doing a damn thing. The contrasting colors make for a fun, light-hearted design, with a similar hand-drawn quality to make you feel right at home.