Brand positioning
La Cidrerie is a French brand that specialises in Cider. La Cidrerie is not only a bar in France but it's also the brand that produces deliciously fresh cider, sold in two forms : compact cans / bottles to take home & cider mugs to drink in our bars.
Brand strategy
We believe in an experience that is modern, fun and that guarantees the best quality cider you can get. Our vision is to provide a naturally low calorie drink that will change the way you consume. We truly believe that Cider is the new beer!
