This project aimed to create a more realistic approach to design. We were instructed to create a new design for a company that already exists that may have been marketing itself poorly. I chose "La Villa" and created a logo, letterhead, business card, and an envelope with the light and airy theme of Italy. After collecting information, my research was incorporated into the line art surrounding the lemon, basil leaf, and tomato. I wanted to keep the design simplistic and cohesive, as the aesthetic of Italy remains. I pulled together the line art through all of the pieces to create unity and the colors tied into the aesthetically pleasing work.
Identity Mockup
Published:

Identity Mockup

Published: