Coffee brand KOPI. Logo + PackagING
This was done for a coffee-growing company, which wanted to feature the alchemy of growing coffee. I analyzed the whole process of growing coffee and used it as a base to create the icon using symbols. The KOPI is translated from Indonesian as coffee.
First, the grains are planted in the ground. Due to the interaction of the Moon and the Sun, the ebb and flow - grains grow. It turns into a bush with leaves and bunches of coffee.
The logo is alchemy. Interaction between the Moon and the Earth, water and air, the Muladhara and Sahasrara chakras. Muladhara (lotus on top) symbolizes the beginning (growth). Sahasrara (rays below) symbolize readiness.
For the company and logo, I also created the font KOPI using a simple triangle shape.
The company does not use any chemicals. So often when asked how to grow high-quality organic coffee, they answer - it's simple - we use Alchemy.
