About the design -
The idea was to create a playful and unique box packaging for dog treats instead of simple cuboid box. Since dogs cannot distinguish most of the colours and only colours they'd recognize are between blue and yellow (also grays/browns). Light blue is not just an an attractive colour for humans but also makes their dog friend excited for their next treat. Little illustrations on the front side of box is to show their happiness and bone patterns are the shape of the treats inside the box. The quotes on the sides are some quirky lines that makes the packaging interesting as if giving off the pets' playful personality.
