Act II – Bucket Full of Joy (Promo & Activation)

Client: Agro Tech Foods Limited

Background: Every day, India’s largest popcorn brand Act II spreads joy amongst millions of cine-goers. However, every day, the corn growing farmers across India toil for hours in the sun, unaware of this fact. 

Objective: To honour the roles these farmers play by presenting them with an experience of a lifetime.

Results: Act II has been a household name in the cities, for decades. But with the 'Bucket Full of Joy' campaign, the brand is getting more popular and managing well to penetrate further into the rural India. The campaign is getting picked by several local news channels and newspapers, generating positive PR for the brand. Act II truck visited over 50 villages across India till date and shared the joy amongst thousands of corn growing villagers.