About the project
MINED is a business academy that teaches the careers of Trading, E-Commerce, Network Marketing and others. Its purpose is to offer Latin America an education of the highest quality like the North American academies, with a very low price.
Its success is reflected in the more than 11,000 registered students in the first 3 months of its opening.
The intention of our client was to transmit modernism, minimalism and technology in the style of big brands such as Apple or Tesla, that is how we faced a multidisciplinary and innovative project that combines the fields of branding, photography, audio, video, voice over, 3D among others.
We created a graphic ecosystem that includes its own typography which was used for the creation of the main logo and the sub-brands, as well as a wide color palette which adapts a color to each of its areas of education and products. We also created a particle system that is closely linked to the brand's philosophy and which is present in many of its audiovisual communication pieces.
Its success is reflected in the more than 11,000 registered students in the first 3 months of its opening.
The intention of our client was to transmit modernism, minimalism and technology in the style of big brands such as Apple or Tesla, that is how we faced a multidisciplinary and innovative project that combines the fields of branding, photography, audio, video, voice over, 3D among others.
We created a graphic ecosystem that includes its own typography which was used for the creation of the main logo and the sub-brands, as well as a wide color palette which adapts a color to each of its areas of education and products. We also created a particle system that is closely linked to the brand's philosophy and which is present in many of its audiovisual communication pieces.
Sobre el proyecto
MINED es una academia de negocios que enseña las carreras de Trading, E-Commerce, Network Marketing entre otras. Su principal objetivo es ofrecer al público latinoamericano una educación de altísima calidad que compita de igual a la brindada por las academias norteamericanas, pero a un costo adecuado y accesible para sus estudiantes. Su éxito se refleja en los más de 11000 alumnos registrados en los primeros meses de su apertura.
La intensión de nuestro cliente fue transmitir vanguardia, minimalismo y tecnología al estilo de grandes marcas como Apple o Tesla fue asi que nos enfrentamos a un proyecto multidisciplinario e innovador que aúna los campos del branding, fotografía, audio, video, locución, 3D entre otros.
Creamos un ecosistema grafico que incluye su propia tipografía la cual fue utilizada para la creación del logotipo principal y las submarcas, también una amplia paleta de colores la cual adapta un color a cada una de sus áreas de educación y productos. También se creamos un sistema de partículas que va muy unido a la filosofía de la marca y el cual esta presente en muchas de sus piezas de comunicación audiovisuales.
