BELCO MOTOR OIL - B2B BRANDING STRATEGY
Belco Motor Oil in Antwerp has been a reliable distributor of all kinds of lubricating oil products, lubricating greases, cleaning products and more for more than 70 years.
With a product where they mainly focus on the B2B market, they asked how they can strengthen their focus on that market and shift the problem of too many B2C questions to their retailers.
The solution: a rebranding of the various elements that is in line with that B2B question. Focus on images that speak for themselves. A photoshoot was organized in which images were made that appeal to the different sectors in which they work. These images are used on the website as a central point around which the rest of their marketing approach was built.
As icing on the cake, we reworked each technical data sheet into a clear document that clearly shows the information that their customers are looking for.
Clear communication, all in a jacket that breathes B2B.
