Taiwan-based Giant Group, the world’s largest bicycle manufacturer, has created multiple sub-brands during its decades of market dominance, including Liv for women-centric cycling and Momentum for urban lifestyles. In the pursuit of pinnacle product, Giant Group decided to extend its portfolio with the launch of the fully reimagined CADEX brand.

DDG worked with Giant Group to establish CADEX as a superior cycling components brand focused on high-end performance, with a premium image to match. To achieve this end, we needed to build credibility among a discerning audience of cycling enthusiasts.

(Photos Courtesy of CADEX)